Pricing it right from day one matters more now

The Phoenix market has shifted toward buyers. The Cromford Market Index for Greater Phoenix fell to 69.9 on October 21, 2026, its lowest reading since 2009; readings under 90 favor buyers. (Source: The Cromford Report, Oct. 22, 2026)

More sellers are cutting their price after listing. In September 2026, 9,178 Phoenix-metro listings had a price reduction, up from 8,256 a year earlier. (Source: Realtor.com data via FRED, Sept. 2026)

When a home is priced above the market, it tends to sit, and buyers start to wonder why. A home that is priced and prepared correctly from the first day gives you the best chance of attracting serious buyers early, instead of chasing the market down with price cuts.

How AZCO Properties helps

• Pricing based on current comparable sales and active competition near you
• A preparation plan so your home shows its best from day one
• A marketing and negotiation plan before the first offer arrives
• Guidance from Designated Broker Christian Broadwell, 23 years in Arizona real estate

If your property is not priced correctly from the start of the listing, no matter how much marketing is done, the house will not sell or offers will come in substantially below your list price.

To learn more about our 28 DAYS OR LESS GUARANTEE, fill out the form below, call our office at 602-603-5555 or email us at info@azcoproperties.com.

Market figures are for the Phoenix metro as reported by the sources named and may not reflect your neighborhood. No outcome or sale price is guaranteed except as stated in AZCO Properties’ written guarantee terms. AZCO Properties · Equal Housing Opportunity.